Effective Date: 9/10/13
Last Updated Date: 9/10/13
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The "Service" means the Website and any software applications offered jointly by Backplane and Partner for mobile access to all or portions of the Website, but not any applications or websites offered solely by either Backplane or Partner.
"Personal Information" means information that alone or when in combination with other information may be used to readily identify, contact, or locate you, such as: name, address, email address, or phone number. We do not consider Personal Information to include information that has been anonymized so that it does not allow a third party to easily identify a specific individual.
The Service is not directed to individuals under the age of thirteen (13), and we request that children do not provide Personal Information through the Service.
COLLECTION OF PERSONAL INFORMATION
The Service collects Personal Information:
- when you register;
- during use;
- when you communicate with the Service; and
- from other users.
The Service also collects information, such as anonymous usage statistics, by using cookies, server logs, and other similar technology as you use the Service.
Personal Information Collection. You must register to use the Service. To register, you may need to provide Personal Information, such as your e-mail address, a user name, birth date and password. You may also provide other optional information.
Social Sign-On. The Service collects Personal Information from social media websites when you use that social media website's credentials to log in. For example, when you log in with your Facebook credentials, Backplane may collect the Personal Information you have made publicly available in Facebook, such as your name and profile picture.
Using the Service. The Service collects information from you and about you from other users through the Service. For example, when you interact with other users or make purchases, the Service collects provided information, including any Personal Information.
Making Payments. When you make payments through the Service, you may need to provide Personal Information to our third-party service providers, such as your name, billing address, and credit card number.
Customer Support. The Service may collect Personal Information through your communications with a Backplane or Partner customer-support team member.
Location and Device Information from Your Mobile Device. Backplane may collect and store your location and device information. Collection of this information may improve the provision of the Service and provide you with access to customized offers.
Cookies, Automatic Data Collection, and Related Technologies. The Service collects and stores information that is generated automatically as you use it, including your preferences and anonymous usage statistics.
When you use the Service, we and our third-party service providers, including analytic service providers, receive and record information on our server logs from your browser, including your IP address, and from cookies and similar technology. Cookies are small text files placed in a user's computer browser to store the user's preferences. Most browsers allow you to block and delete cookies. However, if you do that, the Service may not work properly. You can usually find out information about how to delete cookies on your browser through a "help" menu.
How We Use Your Information
Backplane may share any information collected about you on the Service, including your Personal Information, with Partner. Backplane and Partner, use Personal Information to:
- facilitate and improve the Service;
- provide marketing and advertising; and
- communicate with you.
We may use information, including Personal Information and aggregate information, to operate the Service, to communicate with you, and for marketing and monetization purposes.
Internal and Service-Related Usage. We use information, including Personal Information, for internal and service-related purposes and may provide it to third parties. We may use and retain any data we collect to make and provide improvements.
Communications. We may send email to the email address you provide to us to verify your account and for informational and operational purposes, such as account management, customer service, or system maintenance. We may also email you in response to activity on the Service, such as when someone comments on a post you made, follows you, or sends you a message.
Marketing. We may use information, including Personal Information, to enable advertising and marketing, including to others both online and through other means.
Monetizing Information. Because the Service is offered for free, we collect and use information to make all of the functionalities of the Service possible. We may sell aggregated, anonymized information to third parties or permit advertising to you by third parties based upon your Personal Information.
You may opt out of receiving certain marketing materials from Backplane and Partner, such as newsletters. To do so, you will need to adjust the privacy settings for your account on the Service or decline to receive such marketing materials if and when provided the opportunity to opt out.
We May Disclose Your Information
Backplane and Partner may share your information:
- with third-party service providers;
- to comply with legal obligations;
- to protect and defend our rights and property or the safety of other users; and
- with your permission.
We Use Vendors and Service Providers. We may share any information we receive with vendors and service providers retained in connection with the provision of the Service.
Displaying to Other Users. The content you post to the Service may be displayed on the Service. Other users may be able to see some information about you, such as information or photos that you have posted in your profile or in comments or posts, or your location if you enable your computer or mobile device to send us location information. We are not responsible for privacy practices of the other users who will view and use the posted information you choose to make available on or through the Service.
Social Networking and Other Websites. The Service allows you to share information, including Personal Information, with social networking websites, such as Facebook. The Service does not share your Personal Information with a social network site unless you direct the Service to share such information. A third party site's use of any information you disclose or authorize for sharing will be governed by the third party site's privacy policies, and you may be able to modify your privacy settings on those third party sites.
As Required By Law and Similar Disclosures. We may access, preserve, and disclose your Personal Information, other account information, and content if we believe doing so is required or appropriate to: comply with law enforcement requests and legal process, such as a court order or subpoena; respond to your requests; or protect yours', ours' or others' rights, property, or safety.
Merger, Sale, or Other Asset Transfers. If either Backplane or Partner are involved in a change in control, merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale assets, or transition of the Website to another provider, your information may be sold or transferred as part of such a transaction as permitted by law and/or contract. We cannot control how such entities may use or disclose such information.
We may also disclose your Personal Information with your permission.
Unfortunately, the Internet cannot be guaranteed to be 100% secure, and we cannot ensure or warrant the security of any information you provide to us. We do not accept liability for unintentional disclosure. Do not share any information on or through the Service if you are concerned about the unauthorized access to such information by a third party.
By using the Service or providing Personal Information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the Service. If we learn of a security system's breach, we may attempt to notify you electronically by posting a notice on the Service or sending an email to you. You may have a legal right to receive this notice in writing. To receive free written notice of a security breach (or to withdraw your consent from receiving electronic notice), please notify us at email@example.com.
We do not knowingly collect personal information from children under 13, as that term is defined in rules implementing the Childrens Online Privacy Protection Act.
No part of the Service is directed to children under the age of 13. If you learn that your child has provided us with Personal Information without your consent, you may alert us at firstname.lastname@example.org.
If we learn that we have collected any personal information from children under 13, we will promptly take steps to delete such information and terminate the child's account.
By using the Service, you will transfer data to the United States.
YOUR CALIFORNIA PRIVACY RIGHTS
Under the California "Shine The Light" law, California residents may opt-out of our disclosure of Personal Information to third parties for their direct marketing purposes. You may choose to opt-out of this sharing at any time by submitting a request to email@example.com This opt-out does not prohibit disclosures made for non-marketing purposes or for marketing by Backplane and its Partner.
UPDATE YOUR INFORMATION OR POSE A QUESTION OR SUGGESTION
Contact Information. You can contact us at:
Via Postal Delivery:12790 El Camino Real
San Diego, CA 92130
Via Electronic Mail: