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Privacy Policy

Effective Date: 9/10/13

Last Updated Date: 9/10/13

This Privacy Policy is incorporated by reference into the Terms of Use (the "Terms") for the website located at (the "Website"). The Website is offered to you for free by The Backplane, Inc. ("Backplane") and the party for whom Backplane operates the Website and which is prominently associated with the Website ("Partner"), excluding third-party advertisers or sponsors. The terms "we," and "us" include The Backplane, Inc., Partner, and each of our affiliates and subsidiaries. The Privacy Policy explains how we:

information we obtain through the Service, but not through any other means. Capitalized terms used in this Privacy Policy shall have the meaning set forth in this Privacy Policy or the Terms.

The "Service" means the Website and any software applications offered jointly by Backplane and Partner for mobile access to all or portions of the Website, but not any applications or websites offered solely by either Backplane or Partner.

"Personal Information" means information that alone or when in combination with other information may be used to readily identify, contact, or locate you, such as: name, address, email address, or phone number. We do not consider Personal Information to include information that has been anonymized so that it does not allow a third party to easily identify a specific individual.

This Privacy Policy may differ from the general privacy policy(ies) of Partner's other websites, if any.

By using the Service, you authorize the Service to gather, parse, and retain data related to the provision of the Service and collect, use and disclose information as described in this Privacy Policy.

The Service is not directed to individuals under the age of thirteen (13), and we request that children do not provide Personal Information through the Service.


The Service collects Personal Information:

The Service also collects information, such as anonymous usage statistics, by using cookies, server logs, and other similar technology as you use the Service.

Personal Information Collection. You must register to use the Service. To register, you may need to provide Personal Information, such as your e-mail address, a user name, birth date and password. You may also provide other optional information.

Social Sign-On. The Service collects Personal Information from social media websites when you use that social media website's credentials to log in. For example, when you log in with your Facebook credentials, Backplane may collect the Personal Information you have made publicly available in Facebook, such as your name and profile picture.

Using the Service. The Service collects information from you and about you from other users through the Service. For example, when you interact with other users or make purchases, the Service collects provided information, including any Personal Information.

Making Payments. When you make payments through the Service, you may need to provide Personal Information to our third-party service providers, such as your name, billing address, and credit card number.

Customer Support. The Service may collect Personal Information through your communications with a Backplane or Partner customer-support team member.

Location and Device Information from Your Mobile Device. Backplane may collect and store your location and device information. Collection of this information may improve the provision of the Service and provide you with access to customized offers.

Cookies, Automatic Data Collection, and Related Technologies. The Service collects and stores information that is generated automatically as you use it, including your preferences and anonymous usage statistics.

When you use the Service, we and our third-party service providers, including analytic service providers, receive and record information on our server logs from your browser, including your IP address, and from cookies and similar technology. Cookies are small text files placed in a user's computer browser to store the user's preferences. Most browsers allow you to block and delete cookies. However, if you do that, the Service may not work properly. You can usually find out information about how to delete cookies on your browser through a "help" menu.

Analytics Services. We use third-party tools to collect and aggregate anonymous information about how users interact with the Service by their use of cookies, web beacons, and other technologies, and we use this aggregated information to adapt, modify and/or improve the Services for the benefit of our users and partners. If you do not wish to have these tools collect anonymous information about your activities on the Service, then you should not use the Service.

How We Use Your Information

Backplane may share any information collected about you on the Service, including your Personal Information, with Partner. Backplane and Partner, use Personal Information to:

We may use information, including Personal Information and aggregate information, to operate the Service, to communicate with you, and for marketing and monetization purposes.

Internal and Service-Related Usage. We use information, including Personal Information, for internal and service-related purposes and may provide it to third parties. We may use and retain any data we collect to make and provide improvements.

Communications. We may send email to the email address you provide to us to verify your account and for informational and operational purposes, such as account management, customer service, or system maintenance. We may also email you in response to activity on the Service, such as when someone comments on a post you made, follows you, or sends you a message.

Marketing. We may use information, including Personal Information, to enable advertising and marketing, including to others both online and through other means.

Monetizing Information. Because the Service is offered for free, we collect and use information to make all of the functionalities of the Service possible. We may sell aggregated, anonymized information to third parties or permit advertising to you by third parties based upon your Personal Information.

You may opt out of receiving certain marketing materials from Backplane and Partner, such as newsletters. To do so, you will need to adjust the privacy settings for your account on the Service or decline to receive such marketing materials if and when provided the opportunity to opt out.

We May Disclose Your Information

Backplane and Partner may share your information:

You consent to Backplane's sharing of any information collected on or through the Service with Partner, and Partner shall have the same right to use your Personal Information as those granted to Backplane in this Privacy Policy.

Remember that this Privacy Policy governs the use of any information collected about you on or through the Service even if a Privacy Policy of Partner for another website owned or operated by or on behalf of Partner has different policies for the collection and use of information about you.

We Use Vendors and Service Providers. We may share any information we receive with vendors and service providers retained in connection with the provision of the Service.

Displaying to Other Users. The content you post to the Service may be displayed on the Service. Other users may be able to see some information about you, such as information or photos that you have posted in your profile or in comments or posts, or your location if you enable your computer or mobile device to send us location information. We are not responsible for privacy practices of the other users who will view and use the posted information you choose to make available on or through the Service.

Social Networking and Other Websites. The Service allows you to share information, including Personal Information, with social networking websites, such as Facebook. The Service does not share your Personal Information with a social network site unless you direct the Service to share such information. A third party site's use of any information you disclose or authorize for sharing will be governed by the third party site's privacy policies, and you may be able to modify your privacy settings on those third party sites.

Marketing. We do not rent, sell, or share your Personal Information with other people or nonaffiliated companies for their direct marketing purposes, unless we have your permission. We may, however, allow access to other data collected by the Service to enable the delivery of online advertising on and through the Service, or otherwise facilitate transmittal of information that may be useful, relevant, valuable or otherwise of interest to you. For example, we may target advertising towards you based upon your Personal Information without sharing your Personal Information with a third party. If you respond to such advertising, then the third party may deduce that you meet certain characteristics (e.g., you are a woman between the ages of X and Y). In all cases, both Backplane and Partner may market their services to you directly and information collected through the Service shall be available to Partner subject to this Privacy Policy.

As Required By Law and Similar Disclosures. We may access, preserve, and disclose your Personal Information, other account information, and content if we believe doing so is required or appropriate to: comply with law enforcement requests and legal process, such as a court order or subpoena; respond to your requests; or protect yours', ours' or others' rights, property, or safety.

Merger, Sale, or Other Asset Transfers. If either Backplane or Partner are involved in a change in control, merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale assets, or transition of the Website to another provider, your information may be sold or transferred as part of such a transaction as permitted by law and/or contract. We cannot control how such entities may use or disclose such information.

We may also disclose your Personal Information with your permission.


Unfortunately, the Internet cannot be guaranteed to be 100% secure, and we cannot ensure or warrant the security of any information you provide to us. We do not accept liability for unintentional disclosure. Do not share any information on or through the Service if you are concerned about the unauthorized access to such information by a third party.

By using the Service or providing Personal Information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the Service. If we learn of a security system's breach, we may attempt to notify you electronically by posting a notice on the Service or sending an email to you. You may have a legal right to receive this notice in writing. To receive free written notice of a security breach (or to withdraw your consent from receiving electronic notice), please notify us at

Children's Privacy

We do not knowingly collect personal information from children under 13, as that term is defined in rules implementing the Childrens Online Privacy Protection Act.

No part of the Service is directed to children under the age of 13. If you learn that your child has provided us with Personal Information without your consent, you may alert us at

If we learn that we have collected any personal information from children under 13, we will promptly take steps to delete such information and terminate the child's account.

International Users

By using the Service, you will transfer data to the United States.

By choosing to visit the Service or otherwise provide information to us, you agree that any dispute over privacy or the terms contained in this Privacy Policy will be governed by the law of the State of California and the dispute resolution provisions set forth in the Terms.

If you are visiting from the European Union or other regions with laws governing data collection and use, please note that you are agreeing to the transfer of your information to the United States and processing globally. By providing your information you consent to any transfer and processing in accordance with this Privacy Policy.

If you wish to withdraw your consent for the use and sharing of your Personal Information pursuant to this Privacy Policy, then you will need to terminate your account and cease all use of the Service. You can deactivate your account by sending an e-mail to or logging into your account on the Service, clicking on "Profile," clicking on "Edit Profile," and clicking on "Deactivate Account."


Under the California "Shine The Light" law, California residents may opt-out of our disclosure of Personal Information to third parties for their direct marketing purposes. You may choose to opt-out of this sharing at any time by submitting a request to This opt-out does not prohibit disclosures made for non-marketing purposes or for marketing by Backplane and its Partner.


If you would like to update or correct any information that you have provided to us through your use of the Service or otherwise, or if you have suggestions for improving this Privacy Policy, please send an email to


We may revise this Privacy Policy, so review it periodically.

Posting of Revised Privacy Policy.  We will post any adjustments to the Privacy Policy on this page of the Website, and the revised version will be effective when it is posted unless otherwise specified as set forth at the top of this Privacy Policy. If you are concerned about how your information is used, bookmark this page and read this Privacy Policy periodically. You are responsible for ensuring your continued acceptance of this Privacy Policy and your continued use of the Service following a change in the Privacy Policy will subject your use of the Service following any such change to the new provisions of this Privacy Policy.

New Uses of Personal Information.  From time to time, we may desire to use Personal Information for uses not previously disclosed in our Privacy Policy. If our practices change regarding previously collected Personal Information in a way that would be materially less restrictive than stated in the version of this Privacy Policy in effect at the time we collected the information, we will make reasonable efforts to provide notice and obtain consent to any such uses as may be required by law.

Contact Information. You can contact us at:

Via Postal Delivery:

12790 El Camino Real
Suite 130
San Diego, CA 92130

Via Electronic Mail: